Our True Value Pricing

Posted in: General

Here at, we provide a complimentary retail valuation with most of the diamond jewellery we sell using is a New Zealand website that provides an estimate of the current retail replacement cost of a jewellery item at a normal retail price from a jewellery store in New Zealand. The estimate uses automated valuation technology with both cost component calculations and analysis of market sales data excluding online sales.

So what does this mean for you? The retail valuation can be used for insurance purposes post-purchase and is a great indication you’ve received true value for your jewellery.

Here are examples of four recent sales through with the corresponding retail valuations:

                               sale price valuation               % difference

Platinum Solitaire                            $8,260                                       $13,375                                     61.9 %

9K White Gold Solitaire                  $4,110                                        $7,275                                       77.0 %

9K Yellow Gold Solitaire                 $4,832                                        $8,200                                       69.7 %

18K Yellow Gold Solitaire               $5,185                                         $7,500                                      44.6 %

We realise that amazing pricing isn’t always everything, so we couple this with excellent customer service and quality workmanship, so you not only walk away with a great experience, but your dream item of jewellery at the best possible price.

For any questions, please contact us at or 0800 88 88 37

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