About Us

About Us

New Zealand’s premier online Provider of high quality jewellery & diamonds

Diamonds.co.nz is New Zealand’s premier online provider of high-quality diamonds and diamond jewellery — at globally competitive prices. We are proud of our ability to offer the best price to our customers, every time, without ever compromising quality. This means we will never have sales — our pricing does not allow for reductions since we provide true value, all year round.    

Our founder and mentor, Paul Bunker (GG GIA), has a wealth of knowledge, spanning over 35 years in the diamond and jewellery industry as a wholesaler to the diamond trade in New Zealand — selling to jewellery manufacturers, retail chains and independant retailers. Paul obtained the Graduate Gemologist Diploma from the Gemological Institute of America (GIA) after completing the Diamond Course in Residence in 1983 — the first New Zealander to do so. This experience has been fostered within our company, and our knowledge means you can be confident in our product and our ability to provide you with excellent service.

Our team are excited to bring the New Zealand public diamonds and diamond jewellery through our online experience.

Why Diamonds.co.nz


We have been diamond merchants in New Zealand since 1984 and selling diamonds online for over 15 years. Even though we use ‘up to the minute’ technology, we are not IT specialists — we are diamond and jewellery experts.


We pass the savings on to our customers with our unique business model. Even though diamonds are products of the earth, you shouldn’t have to pay the earth to own a high-quality diamond. You can be confident in the fact that we will not (and can not) have sales — our prices represent true value, all year round, due to our low mark-up structure. Our business model of no retail presence and low inventory costs enables us to be extremely competitive in terms of pricing. 


With interactive diamond videos, an extensive diamond education portal as well as on-hand diamond experts to answer any questions you may have, our fully transparent purchase process means you will know exactly what you’re buying.

Browse over 30,000 diamonds and hundreds of ring designs, from the comfort of your own home.