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Why buying diamond jewellery online beats going to a chain store

Why buying diamond jewellery online beats going to a chain store

Posted in: General

When it comes to purchasing diamonds and diamond jewellery, the experience can greatly impact the overall satisfaction and value of the purchase. 

While chain store jewellery purchases are often accessible, they often fall short in delivering the personalised experience that comes with private consultations. 

In this blog post, we will delve into the key differences between the experience offered in chain store jewellery stores and private consultations, and why private consultations and buying online is a superior experience. 

Personalised Attention

One of the most significant advantages of opting for a private consultation when purchasing jewellery is the undivided attention and personalised service you receive.

In a chain store, sales representatives typically juggle multiple customers at the same time, making it challenging to provide the necessary attention to each individual.

On the other hand, private consultations enable a one-on-one experience, with a fixed appointment time, with a dedicated expert who focuses solely on your preferences, budget, and desires, ensuring a tailored and satisfying purchase. 

Expert Knowledge and Guidance

Selecting diamonds requires a deep understanding of their quality characteristics, or 4Cs (cut, colour, clarity, and carat weight).

In chain stores, sales representatives often lack the extensive training and expertise required to provide comprehensive guidance on diamond selection.

In contrast, private consultations with are conducted by skilled gemologists who possess a wealth of expertise and are not simply salespeople.

We can educate you on the intricacies of diamond quality characteristics, how to get the best diamond for your budget and preferences, answer your queries about the jewellery design and manufacturing process, and help you make an informed decision based on your specific requirements. 

Unparalleled Diamond Selection

Chain store jewellers typically offer a limited range of diamonds and settings, as they tend to prioritise mass production and require higher profit margins to cover their overhead expenses such as the costs associated with renting stores in shopping malls or expensive retail precincts.

What this means is that you, as a customer in these types of chain stores, end up paying more than you should.

In contrast, online-first retailers like hold private consultations that provide access to a vast selection of jewellery design samples and expert guidance on diamond selection.

After all, the diamond is usually the most valuable component of the piece of jewellery, so it is worth getting it right.

Our extensive online selection of diamonds, and the possibility to view jewellery samples during consultations, empower you to explore a variety of options and find the perfect piece of jewellery and a diamond that meets your desired specifications.


In conclusion, the experience provided in jewellery stores pales in comparison to the exceptional service and personalised attention that can be provided in private diamond consultations, such as those you can book with

When it comes to selecting a diamond and choosing a setting, the chain store jewellery purchasing experience simply cannot compete with the personalised and superior service that purchasing online provides.

With personalized attention and expert guidance on diamond selection, you ensure that your purchase is not only an investment but also a cherished and unforgettable experience.

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