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Common Mistakes People Make When Buying Jewellery

Common Mistakes People Make When Buying Jewellery

Posted in: Diamonds

Whether you’re buying a diamond engagement ring for the love of your life or a beautiful piece as a birthday or anniversary gift, you’ve likely realised that it’s not a decision to make lightly. 

Purchasing jewellery can require plenty of research and time, especially when you learn it’s all too easy to make mistakes during the buying process. Before you start shopping, take note of these common mistakes people make when buying jewellery. 

Not Buying From Reputable Jewellers

The adage of ‘if it’s too good to be true, then it probably is’ can ring true in a big way on the internet. As soon as you search ‘diamond engagement ring NZ,’ plenty of reputable online stockists like can appear. However, some disreputable ones can, as well. 

Before you enter your credit card information and buy what you believe is the bargain of the century, take the time to make authentication checks. Read reviews on their site and third-party sites and look for contact information. 

If you want to be extra sure of their legitimacy, test out that contact information to see if you get a response. Ask questions about products and consider the provided information about particular pieces you see. 

Reputable jewellery providers will offer many different contact options, information about themselves, a physical location if they have one, and even details about their warranties, team, privacy policy, and more. 

Failure to do your due diligence may see you handing over your hard-earned money and receiving nothing in return. 

Not Knowing the Diamond Type

Glass, plastic, and other materials can look like diamonds when polished enough. Now, we’ve also got to try and distinguish between real natural diamonds and synthetic ones to be confident in a product’s value and worth. 

When you decide to purchase jewellery like a diamond engagement ring online, make sure the stockist you’re buying from has provided you with information about the type of diamond you’re purchasing. 

Synthetic or lab-grown diamonds look nearly identical to those naturally formed in the earth, but they’re generally not as valuable carat for carat. The last thing you want is to be tricked into buying a lab-grown diamond for the price of a natural one. 

Often, reputable diamond suppliers use technology like DiamondView and DiamondSure from De Beers to identify synthetic diamonds. With this technology, you can have complete confidence in your purchasing decision. 

Not Learning About Diamonds

It’s not always easy to know if you’re buying a quality piece of jewellery if you haven’t researched information about diamonds. Learn more about cut, colour, clarity, and carat weight and how the ‘4 Cs’ can impact your diamond buying experience. 

Diamond grading is also a core part of giving a diamond its value, and the more you understand and learn about these crucial features of a diamond, the easier you may find the purchasing process. 

Forgetting to Find Out the Size

If you’ve decided to purchase a ring as a surprise for your significant other, one of the most important things you need to do is find out the size you need to buy. This is a common mistake that people make when buying jewellery. 

While most standout jewellery businesses can resize rings and other pieces, most people would likely prefer that they didn’t have to. 

Find a ring your loved one already owns and measure it without them knowing. Alternatively, you can compare a ring to a sizing guide for even more accuracy. It won’t be the end of the world if you don’t get the size right, but by measuring, you stand a better chance of having your spouse wearing it straight away. 

Not Researching Style Options

When you’re purchasing a piece of jewellery like a wedding ring for your significant other, it’s easy to be overwhelmed by all the different options. You might even decide to base your decision on price and nothing else. 

However, there are so many factors to consider, with style being one of the most crucial. You’ll need to think about all the different diamond shapes your significant other might like, such as round, princess, heart, and oval. Settings are also incredibly important and can impact the ring’s overall style. Even though you may not know much about rings when you start shopping, you can soon learn about the different styles to help you make a better decision. 

Avoid These Mistakes and Start Ring Shopping Today

Now that you know the most common mistakes people make when purchasing jewellery like diamond engagement rings, you are in the best position to avoid them. Take the time to review these points above and buy a beautiful new diamond ring with confidence. 

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