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The Comeback of Oval Diamonds: Why this cut is once again taking the world by storm

The Comeback of Oval Diamonds: Why this cut is once again taking the world by storm

Posted in: Diamonds | Posted on: Mon, 13 Feb 2023

The world of diamonds has always been one of glamour and elegance, but recently, there has been a shift towards an existing, unique cut: the oval diamond. 

This cut has, once again, become increasingly popular for a number of reasons, including its versatility, its flattering shape, and its stunning beauty. 

The oval cut diamond has been around for decades, and with its timeless shape, it is the perfect choice for anyone looking for a classic and elegant look. 

History of the Oval Cut

The oval cut was first developed in the late 1960s and was designed to give the impression of a larger stone due to its elongated shape. 

Its unique shape and ability to emphasise clarity and colour made it a popular choice for many years. However, the rise of the round brilliant diamond led to a decline in the popularity of the oval cut. 

Fortunately, the oval cut is now making a big comeback and is being embraced by many people who want to make a statement with their jewellery. Celebrities who have an oval diamond engagement ring include Kourtney Kardashian, Ariana Grande, Blake Lively, Hailey Bieber, Miranda Kerr and Jennifer Aniston.

Oval Diamond Ring

Benefits of Oval Diamonds

One of the major benefits of oval diamonds is their versatility. Unlike some other diamond shapes, the oval cut can be used in a variety of jewellery settings, including engagement rings, pendants, and even earrings, which means that it can be incorporated into many different styles — making it a great choice for a wide range of tastes and preferences.

In addition to its versatility, the oval cut is also known for its flattering shape. This cut elongates the finger, making it a popular choice for women with shorter fingers. It also has a unique look that sets it apart from other diamond shapes, making it a great choice for those who want something that is both classic and unique.

The oval cut is also known for its stunning beauty. The cut has a brilliant, sparkling appearance that is sure to catch the eye. The large surface area of the diamond also allows it to reflect and refract light in a way that accentuates its beauty, making it a popular choice for those who want a diamond that stands out.

Yellow Oval Diamond


When choosing an oval diamond, there are a few things to keep in mind. It is important to work with diamond experts, like the team, who can help you select the right diamond for your needs.

Additionally, you will want to consider the carat weight, clarity, and colour of the diamond, as well as any other factors that are important to you.


In conclusion, oval diamonds are an excellent choice for anyone looking for a classic and unique piece of jewellery. Their versatility, flattering shape, and stunning beauty make them a great choice for those who want something special and eye-catching.

Whether you're looking for an engagement ring, a pendant, or simply a stunning piece of jewellery, an oval diamond is sure to make an impressive statement.

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