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The Round Brilliant cut diamond is by far the most popular diamond shape in the New Zealand market.
The Princess cut has become a very popular cut all over the world and now ranks as the second most popular diamond cut in the New Zealand market.
The cushion cut is a square or rectangular diamond cut with rounded corners, somewhat resembling a pillow shape, hence the name.
Well cut Pear shapes are beautiful looking diamonds. Demand in New Zealand is limited but has increased recently, especially in larger sizes. Pears make excellent ring and pendant stones and can visually appear much larger than their actual weight is.
The Marquise cut is an elongated boat-shaped cut with curbing sides and pointed ends. The Marquise is believed to be named after the Marquise de Pompadour, a mistress of King Louis XV of France. Marquise are gaining in popularity in the New Zealand market.
The Emerald cut is popular in New Zealand due to it being a classic diamond cut, rectangular or square step cut with diagonally cut corners.
The Radiant cut is the proprietary name for a rectangular or square brilliant cut with 70 facets. The Radiant has gained in popularity in the New Zealand market due to its combination of the classic emerald shape and the brilliance of the round brilliant.
The Oval is a brilliant cut diamond that can display brilliance very similar to a round stone. Ovals are quite popular in the New Zealand market especially in larger sizes.
The Heart shape is the most romantic of the diamond shapes. This shape is one of the most difficult for diamond cutters to cut due to its complex shape. Basically it is a Pear shape with a cleft in the rounded end.
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