Ethical Diamond Policy

Ethical Diamond Policy

Here at, we have a zero tolerance policy towards conflict diamonds. Our De Beers Sightholders follow the Best Practice Principles (BPPs) Assurance Program along with the 'Kimberley Process', which is an international process that tracks and certifies a group of diamonds from the diamond mine to the market place so you can be assured your diamond has come from ethical sources and followed the correct channels.

Recently we have partnered with Everledger to provide blockchain enabled diamonds. Everledger's technolgy creates a digital twin of every blockchain enabled diamond we sell, which acts as a secure and permanent digital record of the diamonds provenance - the history of its origin, characteristics and ownership. 

Our objective is that your purchase is an enjoyable process without concerns regarding diamond origin, treatment or inaccurate diamond grading reports. Diamonds are mined all over the world from Africa, Russia, Australia and Canada, and African goods actually help to provide healthcare and employment to many of its people, particularly in Botswana. 

DTC Sightholders

We have a close association with leading De Beers Sightholders enabling us to access diamonds from diamond manufacturers globally at the correct prices. The De Beers company are rough diamond miners and distributors and are involved in every step of the diamond mining process. The De Beers ‘Sightholders’ are the select companies chosen by De Beers to purchase the rough diamonds for cutting and are only those who follow best business practice and the ‘Kimberley Process’ and other initatives as outlined above.

Synthetic Diamonds

A number of online diamond retailers are now selling synthetic factory made diamonds, however, here at we appreciate the natural beauty of diamonds and we will never sell synthetic factory-made alternatives. Our main suppliers use Diamondsure, Diamondview and Raman Spectroscopy to identify synthetic and treated diamonds when buying on the open market.